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Adrian Bridgwater

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CRM at Its ‘Most Social’ and Nimble on Nimble?

Nimble’s new unified social notifications consolidate all the likes, comments, friend invites and other social interactions

Nimble, the social CRM platform has announced the launch of Nimble 2.0, billed as the "most social" CRM platform on the market today. Nimble was designed entirely with social CRM in mind and is the first social business platform that empowers companies with the ability to get closer to their customers through listening and engagement.

Over the past year, Nimble has listened to the feedback of its community - many of whom are on the forefront of social business adoption - and incorporated it into Nimble 2.0 to make it easier, smarter and more flexible. New enhanced features such as social discovery, improved usability and marketing integration have all been added to the product.

"Traditional CRM systems fail at relationship management and that's why people don't use them for engagement," said Jon Ferrara, Nimble CEO. "The era of customer engagement is now, and it starts with listening. You can't just snap social onto legacy CRM platforms and expect it to be effective. Nimble was built from the ground up for active social listening and engagement. We're putting the ‘R' (relationship) back into CRM, and with Nimble 2.0, we are disrupting the old CRM ways of doing business."

Nimble has recently surpassed 30,000 registered users at more than 2,800 companies - a significant achievement for a start-up SaaS business application. The average Nimble user spends almost three hours a day managing business contacts.

"Social media is rapidly moving from a form of communications that could be monitored by marketers and PR to one where it has to be tightly integrated into all aspects of customer relationship management (CRM) in a manner similar to telephony and email," said Carter Lusher, research fellow and chief analyst at Ovum.

"Established CRM vendors are rushing to ‘bolt on' social media integration onto existing products, which is necessary but not sufficient. As a consequence, there is a market opportunity for a social CRM (sCRM) suite like Nimble that was developed from the beginning to have a tight integration with an expanding number of social media," he said.

Nimble extends its social business platform with key social engagement features, including support for Facebook business pages and Google+ support. These features are designed to enable companies to listen and engage their customers while tracking and capturing real-time data when fans interact on social streams.

Nimble's new unified social notifications consolidate all the likes, comments, friend invites and other social interactions from LinkedIn, Twitter, Facebook and Google+. Now users don't have to go to five separate tabs to engage. These new features combined with alerts on birthdays, promotions and job changes in a daily email notification keep Nimble users more connected.

At the heart of Nimble is the contact record - the embodiment of the relationship with the customer. Nimble contacts have an improved user interface that pulls together all related messages, activities, and deals, and includes the contact's live social stream.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

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